ABOUT THE DESIGNER
Shamsa Mohammed Al Abbar is a graduate of the American University in Dubai holding a Bachelor of Fine Arts in Visual Communication, Majoring in Graphic Design. Shamsa is specialized in branding, package design, layout design, and poster design. Shamsa’s inspiration usually comes from the beautiful things around her, as she always tries to find beauty in the most unusual places. Her special interest is creating beautiful patterns, she believes that patterns always have a way of beautifying the artwork. Shamsa also employs her culture and tradition in most of her work, mainly because it represents her and her values, and it will always be a part of who she...
This collection takes traditional Arabic calligraphy that has been an integral part of Arabic culture for thousands of years and reworked it to create something unusual and simultaneously beautiful. As a designer Shamsa always had a huge interest in typography, especially Arabic. Arabic typography has lots of rules, and those rules have to be respected. The Designer tried her best to follow the basic guidelines whilst at the same time adding something new to it. The whole idea behind the collection is to introduce letters as an art form. All pieces are not legible, and look like different geometric shapes put together to create a beautiful form. This experimental lines has been designed for Art lovers and those who do not fear change and being different.